1. Introduction

Ekfix LLP ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our retail management software application, including any related features, functionality, and services (the "Service").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service. By accessing and using Ekfix LLP, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

• Account Registration: When you create an account, we collect your name, email address, phone number, business name, and password.
• Business Information: Details about your business, including location, category, and operating hours.
• Product Data: Product names, descriptions, prices, SKUs, categories, and inventory quantities.
• Transaction Data: Sales records, customer transactions, payment methods, and financial information.
• Customer Information: Names, phone numbers, email addresses, and purchase history of your customers (you are responsible for obtaining necessary consent).
• Communication: Messages, support tickets, feedback, and other communications you send to us.

2.2 Information Collected Automatically

• Device Information: Device type, operating system, browser type, and unique identifiers.
• Usage Information: Features used, pages visited, time spent, and interactions with the Service.
• Location Information: If you grant permission, we may collect your approximate location.
• Cookies and Tracking: We use cookies, local storage, and similar technologies to remember your preferences and track usage patterns.

2.3 Information from Third Parties

• Payment Processors: Transaction data from payment providers like Paystack.
• SMS Providers: Delivery status and usage data from SMS service providers.
• Analytics: Usage data from analytics services to understand how users interact with our Service.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Service Provision: To provide, maintain, and improve the Service.
• Account Management: To create and manage your account, process transactions, and send account-related notifications.
• Communication: To respond to your inquiries, provide customer support, and send service updates.
• Analytics: To analyze usage patterns and improve our features.
• Security: To detect, prevent, and address fraud, abuse, and security incidents.
• Compliance: To comply with legal obligations and enforce our Terms of Service.
• Marketing: To send promotional emails and inform you about new features (with your consent).
• Aggregation: To create anonymized, aggregated data for statistical analysis and business intelligence.

4. How We Share Your Information

4.1 We May Share Information With:

• Service Providers: Third-party vendors who provide services on our behalf (hosting, payment processing, customer support, analytics, and email delivery via Resend).
• Team Members: Other authorized users in your business account (Pro+ plan and above).
• Law Enforcement: When required by law or to protect rights, privacy, or safety.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

4.2 We Do NOT:

• Sell your personal data to third parties for marketing purposes.
• Share your business data without your explicit consent.
• Disclose customer information without your authorization (you maintain control over this data).

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure authentication protocols (two-factor authentication available)
• Regular security audits and penetration testing
• Restricted access to personal information
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Data Retention

We retain personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Specifically:

• Active Accounts: Data is retained while your account is active and for 30 days after account deletion (for recovery purposes).
• Transactional Data: Retained for at least 7 years for tax and compliance purposes.
• Marketing Data: Retained until you opt out.
• Cookies: Retained as specified in each cookie's settings (typically 1 year).

You can request deletion of your data by contacting us at hello@ekfix.com.

7. Your Privacy Rights

7.1 Access and Portability

You have the right to access the personal information we hold about you and request a portable copy of your data.

7.2 Correction

You can update or correct your account information by logging into your account or contacting us.

7.3 Deletion

You can request deletion of your account and associated data. We will comply within 30 days, except for email unsubscribe requests which are honored within 7 days.

7.4 Marketing Communications

You can opt out of promotional emails by clicking the "Unsubscribe" link in any email or by adjusting your notification settings.

7.5 Regional Rights

If you are located in the EU/EEA, you have additional rights under the GDPR. If you are in Nigeria, similar rights apply under relevant data protection regulations. Contact us to exercise these rights.

8. Offline Data

EasiWares allows you to work offline. When you use the Service offline, your data is stored locally on your device. This locally-stored data:

• Remains under your control
• Is not accessible by EasiWares servers
• Is only synchronized when you reconnect to the internet
• Can be cleared through the "Clear Local Data" option in settings

9. Children's Privacy

EasiWares is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete such information. Please contact us if you believe we have inadvertently collected information from a minor.

10. Third-Party Links

Our Service may contain links to third-party websites and services that are not operated by EasiWares. This Privacy Policy does not apply to these third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services before providing your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy with a new "Last Updated" date and, where appropriate, by sending you an email notification. Your continued use of the Service after any modification signifies your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry within 14 business days.

13. Dispute Resolution

If you have an unresolved privacy concern, you may have the right to complain to a data protection authority in your jurisdiction. We encourage you to contact us first to resolve any issues.